Hypebeast Limited

Brand Manager

Source: beBee S2

Hypebeast Ltd. started from a sneaker website founded by Kevin Ma in 2005 to a publicly listed media company in 2016. With a total reach of over 40.5M users across all platforms, The media group boasts a global readership across Asia Pacific, North America, Europe and more, with the flagship platform available in five languages. The group has expanded its publishing brands to a wider scope in recent years, encompassing Hypebeast and its multiple content distribution platforms, e-commerce store HBX and agency HYPEMAKER.Hypebeast Ltd. has been featured in Forbes' “Asia's 200 Best Under A Billion” in 2020.Responsibilities:
  • Work closely with our global creative director and the project team in crafting the brand differentiation strategy to help us grow our reputation in the market and appeal to a broader audience.
  • Craft brand strategy, brand story and positioning and developing branding guidelines to ensure a consistent and effective brand message.
  • Guide market research analysis and define brand elements and tone.
  • Gathering feedback from the project team to analyze consumer behavior to define the brand's positioning.
  • Managing branding and creative projects' timeline, resources, deliverables and make sure they are delivered on time and within budget.
  • Communicating and coordinating with internal and external stakeholders effectively to ensure that there is clear alignment across all parties.
  • Manage project budgeting, cost analysis and reconciliation for branding and creative projects.
  • Proactively identify and discuss solutions for potential blockers or project risks.
  • Work with cross-functional teams and departments to find the best solutions to meet the branding and creative needs.
  • Manage external vendors including freelance creative talents, agency, production house etc.
  • Requirements:
  • 3+ years of solid work experience in design, advertising or marketing teams.
  • Bachelor degree in marketing or relevant field.
  • Extensive experience with brand management and project management.
  • Good understanding of the industry and HYPEBEAST's culture.
  • Good understanding of brand marketing, with strong portfolio of brand-building projects is a plus.
  • Strong understanding of creative best practises in different creative disciplines.
  • Excellent communication, project management and writing skills, with ability to create strong proposals.
  • Have a thorough understanding of creative, branding and production process.
  • Be self-motivated and hardworking, able to work independently both effectively and efficiently.
  • If you think you've got what it takes, please provide your portfolio, CV and expected salary.Personal data collected is for recruitment purpose only.

    1 days ago



    New york, United states

    Hypebeast Limited

    Full Time

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